The Most Important Holidays for the Floral Industry
Valentine’s Day is one of the biggest holidays in the floral industry, but Mother’s Day is the second largest holiday, accounting for 24 percent of dollar volume and 26% of transaction volume. Mother’s Day is all about fresh flowers. Over 80% of shoppers give them as gifts. There are no other holidays as important to the floral industry as Mother’s Day. Fresh flowers are the best way to celebrate love and family.
New Year’s Day
New Year’s Day in the United States is a national holiday. In fact, it’s a public holiday in almost every country. New Year’s Eve celebrations begin on December 31 and are often accompanied by lavish meals and fireworks. This is a great occasion to display floral arrangements, especially those with colorful dragons. These are some tips for making your New Year’s Day flower arrangements shine.
Valentine’s Day
Valentine’s Day is a busy holiday for the floral industry. It is crucial to order flowers for Valentine’s Day months in advance, as most flowers aren’t grown here. It requires precision timing and growers, wholesalers and suppliers must ensure that their products are high-quality.
Mother’s Day
The floral industry celebrates Mother’s Day each year with a heightened level of sales. Mother’s Day accounts to approximately 24% of all holiday transactions after Valentine’s Day. Most of those holiday transactions are made with fresh flowers. In fact, fresh flowers are the most popular holiday gift choice for shoppers, and they account for the center of the celebration. These trends will help florists maximize their profits.
Father’s Day
The flower business is well aware of this fact – Father’s Day is the most popular holiday for gift-giving. According to some estimates, almost 450 million roses can be purchased each year to honor the father-figures in our lives. Nearly 4,000 years ago, the first Father’s Day card was made of clay. It wished the father of the recipient good health and a long life. However, the holiday as we know it today is a creation of U.S. presidents and was officially recognized by the federal government in 1972. It is also a celebration between fathers and daughters, a tradition as old-fashioned as the flower industry itself.
Memorial Day
The Memorial Day holiday is an important day for the florist industry. As one of the nation’s most revered holidays, this day is marked by the laying of wreaths and flowers honoring fallen service members. Many floral shops offer red poppies, a traditional symbol of the departed. The poppy was inspired by a poem by Lt. Colonel John McCrae (a Canadian Army surgeon during World War I) titled “In Flanders Fields.” The poem was published in a London magazine by a second officer, who then created the red poppy rose.
Hanukkah
Hanukkah flowers are more traditional than other holidays. The Jewish holiday commemorates events which occurred after the Old Testament time period. While it is not biblically mandated, Hanukkah soon became a popular holiday, especially in the United States, around Christmas. Hallmark and other retailers followed this trend and started offering flowers to celebrate the Jewish holiday.